In 2014, Sara Mearns was signed by Cole Haan to collaborate on a capsule collection of footwear inspired by the studio-to-street lifestyle of a New York City Ballet dancer. The inaugural collection launched in October 2014 in Cole Haan stores nationwide and on www.colehaan.com and recently debuted its newest GRANDEVØLUTION, GRANDMØTION, and next generation STUDIØGRAND collections.
The brand’s new Extraordinary Comes to Life campaign features dancers from New York City Ballet -this time adding Resident Choreographerand Soloist, Justin Peck, and Principal Dancer, Amar Ramasar, to the roster of long-time brand collaborators Sara Mearns, Megan Fairchild and Gretchen Smith. The brand partnership continues to emphasize the ballet’s unity of athleticism and artistry, as well as the commitment Cole Haan has to designing elegantly innovative footwear and accessories.
Justin Peck choreographed each moment to capture the elegance and performance of the new Cole Haan dual-gender GrandEvølution collection, men’s GrandMøtion collection, and women’s StudiøGrand collection. “Every moment in ballet is equally about the moment before and the moment to come. A dancer does not merely kick their leg up or jump. They follow a storyline of movement that includes new heights of physicality and lengths of elegant motion,” says Justin Peck. “These images are about representing that greater story within a single moment.”
Offering optimal movement, functionality and elegance, Cole Haan’s new GrandMøtion collection for men and StudiøGrand collection for women, are designed to support an active and multifaceted lifestyle ideal for running from street-to-studio and everywhere in-between.